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About Us

Our Story

Rejuvenate Hair Salon and Spa New London MN

During the first ten years of my career, I worked at two local salons. I always had a vision of opening a salon and spa someday, but I never thought that this dream would be obtained early in my career. After getting my eyelash extension certificate and completing an advanced esthetics program, I was quickly running out of space at my salon to offer my guests all of my services. My desire to offer these new services to my clients inspired me to become a business owner sooner than I’d planned.


In the fall of 2015, we opened with two stylists and a massage therapist, but our team has evolved significantly since then. We are now the place were stylists, estheticians and massage therapists go to grow and be successful. We are a team who offers a fun-filled culture and top-notch experience for our guests.


It is our passion to provide premium salon and spa services, teach our guests and community the importance of self-care, and improve our guests’ health & wellness through thorough consultations, education based styling sessions, in-salon events, and so much more.


-Toni Koch founder of Rejuvenate Salon & Spa.

Our Mission

At Rejuvenate, we believe empowered women can empower women. It’s like a circle of care, support and energy that drives our business model and inspires our culture. When strong women are rejuvenated and empowered they live a better life and they influence the lives of others.

Rejuvenate Careers

We are always looking for talented stylists, cosmetologists, massage therapists, and estheticians to join our team.

Your Rejuvenate Team

Want to know who you’ll meet when you walk through the doors? Well, here they are. This group of ladies is dedicated to helping you achieve your health and beauty goals. They take pride in their work and stay up to date with the latest trends and treatments to give you the best of care.

Toni Koch Rejuvenate Hair Salon and Spa New London MN

Toni Koch

Administrative Assistant



Toni Koch

Team Leader & Mentor | Lash Extension Educator | Advanced Esthetician | Makeup Artist | Eyelash Extensions – Specializing in Volume Lashes | All things hair | Manicures & Pedicures


Toni Koch is the owner of Rejuvenate Salon & Spa in New London.


She is a Cosmetologist, Certified Eyelash Extension Professional, and is trained in Advanced Esthetics. Toni is offering Haircuts, Hair colors, Hair styling, Manicures, Pedicures, Facials, Advanced Esthetics and Eyelash extensions.


Toni completed her Cosmetology training at Regency Beauty Institute of Waite Park, Mn in 2006, and has 9 years of experience. She completed her Classic Lash Certification in August 2014 and Volume Lash Certification in January of 2015 from Shavasana Eyelash Extensions. In May 2015 she completed her Associate’s Degree and Advanced Esthetics training at Ridgewater of Willmar. Most recently Toni attended an intense advanced aesthetics training at Rhonda Allison Education Center in Golden Colorado and is now offering skin rejuvenating treatments. She is currently continuing her education at Southwest Minnesota State University for a bachelor’s in Business Management.


Toni worked as a stylist at Hair Designs in Willmar for the past 6 years and owned Fancy Lash of New London.

Toni lives in New London with her husband and two sons.


Administrative Assistant